Copy writing
Art direction
Website design
Website testing & development
User Interface development



WordPress CMS

By re-designing the FORS website 

FORS, the Fleet Operators Recognition Scheme, is a voluntary accreditation scheme established in 2008 to drive up standards of best practice for fleet operators. It has been widely adopted with over 4,600 members representing more than 137,000 vehicles.

We were asked to redesign the FORS website – FORS online – to make it easier to find the extensive support and training programmes that help operators attain and retain their FORS accreditation.

Restructuring the navigation

Having understood what different groups of users needed, we segmented the website more clearly, re-structured the navigation, and made it more intuitive to find information with more friendly, engaging and consistent copy. Then we tested it with groups of users, making improvements, and worked closely with FORS to hit the launch date.

Want your own success story?

If you want to create a whole new experience for your website visitors or to encourage members to maintain their membership or accreditation then get in touch now.

Chat online or call +44 (0)118 933 8558.