Services

Brand design
Brand guidelines

Speeding up multi-party transactions

Xchanging is a technology company, providing technology-enabled business solutions to the global commercial insurance industry. Netsett is a new product designed to enable the speedy flow of transactions between multiple parties.

We were asked to design a brand identity for Netsett by creating a marque that represented this flow whilst alluding to the parent brand and ‘X’ symbol. To help our clients to make the most of the new brand, we also created simple guidelines on how to use the Netsett brand identity and it's position within the Xchanging brand architecture.

 

Brand Guidelines

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