Brand design

Opening up the world of open publishing

We helped the team at Cogent OA create a new brand to sit alongside established brands within open access publishing. From the outset, we worked with their marketing team to name and design the new brand. Cogent OA is an Open Access publisher that puts authors' interests at the heart of everything they do. Hence the letters 'OA' became a strong part of the logotype design. The symbol was derived from the scientific focus of the content, affectionately referred to as the 'splat' it symbolises chemical structures and the inclusive nature of their brand concept.

Cogent OA is now firmly established in the field of scientific open access publishing.


Brand guidelines and microsite

We designed brand guidelines and a microsite to help the Cogent OA marketing team launch the new brand. It now has an established and informative website. A launch flyer, stationery items and banner stands were also designed and produced.

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If you’re thinking of launching a new business and need help with positioning, naming and branding then get in touch now.

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