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Brand design
Literature & newsletters
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Website design
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macbeths.co.uk

How can you tell them apart though?

We’ve helped Macbeth, chartered insurance brokers and financial advisers, to be clearly positioned in their market in an open, simple and straightforward way and based on their personal approach of replacing risk with reassurance. Working with Paul Macbeth and his team, we reviewed competitors and recommended that we re-design all the tangible touch points on their clients’ buying journey.

The design of the new brand identity is warm, inviting and reassuring and the photographic style features the individuals that clients will meet – as most like to see an image of the person that they will be dealing with before getting in touch. The tone of voice is professional and yet highly approachable which is very important when buying an an intangible service like insurance.

 

Beautifully crafted print collateral

Alongside the new website we designed business cards and a company brochure. Both of which feature white foil print onto grey card. Attention to detail like this in everything they do is what has helped set them apart from their competitors and competing successfully at a higher level with far bigger players.

Interesting newsletters are vital

We have designed some fantastic newsletters that look great and are an interesting read too, with great feedback from clients.

Want your own success story?

If your service-based business has a unique culture or personality and you need help to express this in a highly competitive market then get in touch now.

Chat online or call +44 (0)118 933 8558

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