Brand design
Catalogue design
Art direction


We've been busy bees!

Suttons Seeds acquired National Bee Supplies in 2017 to broaden their focus on garden-based activities and to add beekeeping enthusiasts to its customer base, many of whom would also be passionate gardeners. Suttons had clear objectives to enhance the image of National Bee supplies, to build a strong brand and grow the bee supplies business through traditional catalogue orders as well as launch online sales.

Our brief was to create a refreshed visual identity for National Bee Supplies that would convey a premium look and feel for the brand to be applied to a new catalogue. Our creative solution made bees the heroes through the use of vibrant close-up images of them in their natural habitat. These images were used throughout the catalogue to conjure up the magical world of beekeeping. We re-designed the National Bee Supplies logo with a more modern image whilst retaining the company's heritage and reputation for manufacturing the finest quality bee hives.

With the launch of many new product ranges, the National Bee Supplies Beekeeping Catalogue for 2018/19 increased in size from 36 pages to 56 pages. Aimed at both seasoned experts as well as complete beginners, we re-organised the product content and developed a new colour-coded structure to effectively present the expanded range of beekeeping products, a wide range of bee friendly planting and seeds, as well as the outstanding range of handmade artisan hives.

Fancy a taste of honey? Visit or

Working with Suttons was a collaborative process as they had a clear vision for the National Bee Supplies brand.

Quality and craftsmanship assured

National Bee Supplies has a commitment to excellent customer service and wanted the new catalogue to have a premium magazine feel with content to support customers through their bee keeping journey. Craftsmanship and quality are conveyed through a carefully selected colour palette with natural tones and hues to complement the product images.

Want your own success story?

If you want your catalogue to drive more sales and to be a true reflect of your brand then get in touch now.

Chat online or call +44 (0)118 933 8558