Projects / Creating the Macbeth insurance broker brand identity

All insurance brokers are the same aren’t they?

No they’re not. We’ve helped Macbeth, chartered insurance brokers and financial advisers, to be clearly positioned in their market in an open, simple and straightforward way.

Working with Paul Macbeth and his team, we reviewed competitors and recommended that we re-design all the tangible touch points on clients’ buying journey.

The design of the new brand identity is warm, inviting and reassuring and the photographic style features the individuals that clients will meet – as most like to see an image of the person that they will be dealing with before getting in touch. The tone of voice is professional and yet highly approachable which is very important when buying an an intangible service like insurance.



What we did_

Brand design
Brand collaterol
Website design
Wordpress CMS

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