My name is Millie and completely stepping outside of my comfort zone, I went to Greenfisher with no prior experience or in depth-knowledge of branding and design, with the hope that they could help me to decide whether a career in marketing was the right pathway for me.
Which is precisely what happened in August 2015 when Alison’s husband, Stephen Green, died on the Prudential Ride 100 mile cycle ride. She goes on to add, “Craig, stepped in to carry out the plan that Stephen had started, but never completed. To grow the agency.
England’s patron saint is somewhat of an anomaly as he wasn’t actually English but of Greek origin, born in Cappodocia (now Turkey) and it’s highly unlikely that St George ever set foot on Anglo Saxon soil. Usually depicted on horseback as a knight in shining armour is a misleading image as he was more likely to have been a soldier in the Roman army. It’s believed that St George died for refusing to reject his Christian faith but his martyrdom has been honoured in England on 23 April for hundreds of years.
There is far too much negativity associated with GDPR. It will certainly help protect personal data rights. It will reward legitimate businesses that genuinely add value by providing relevant products, services and content to their contacts who in turn are more likely to want to stay in touch with them. However, it will penalise organisations for non-compliance and who put profit before privacy – with fines of up to 4% of global turnover. It won’t stop scammers who operate above the law and believe their legitimate interest outweighs everyone else’s.
We couldn’t resist a good old pun and this is an egg-static result for the Waitrose own-brand Easter egg. It may not look like a traditional Easter egg, but the beautifully designed chocolate avocado has proved to be a runaway success for British supermarket chain Waitrose.
This was an entertaining seminar by Dean Reijnders of Instant Magazine on ‘Why You Will Never Again Publish Your Content on a PDF’. His pitch is aimed at companies positioning themselves in a helpful way to their customers. Enabling them to create brochures, magazines, proposals and data sheets as beautiful, responsive, HTML5 documents on-line rather than publishing a PDF. So many people are browsing on smart phones and tablets now, so no more pinching and zooming!
First stop was a seminar by Scott Brinker of ChiefMarTech called ‘Mastering Marketing Technology’. He said, it is quite normal to feel over-whelmed by what is available nowadays. The staggering growth in the number of marketing technologies launched in last ten years has been phenomenal, now at over 5,000 providers up from 150 and confounding the experts who keep predicting consolidation in this area.
To celebrate St Patrick’s Day we feature Ryan Air, the well recognised Irish brand from the travel industry, headed by CEO, Michael O’Leary. It is attempting to transform itself from an edgy, low-cost budget airline into one that is more service orientated to meet changing customer expectations in the market. After all, service is a good way to differentiate a brand in a highly competitive travel market.
Gone is the cheap, garish yellow of the previous logo replaced with a more professional blue and the introduction of the celtic harp or cláirseach as it is called in Irish.
To celebrate St David’s Day we are showcasing a building that is Unmistakably Welsh and Internationally Outstanding. Wales’ identity is conveyed through the materials used to build the centre, connecting it to the country’s culture, landscape, and history. Included internally are seven different types of wood with slate, steel and glass used externally.
On 23 February 2018, I was delighted to be the guest of Jayne Phenton and Jane Samuels of The Edge Foundation at the tes FE Awards at the Grosvenor House Hotel in Park Lane, London. Comedian, Alan Davies (top left) entertained us and announced the winners of the seventeen award categories, after a drinks reception and excellent dinner.
Greenfisher Director, Alison Green is on a mission to cross the finish line of the Virgin Money London Marathon Sunday 22 April to prove to herself and her children that competing in a charity race can have a happy ending.
I attended another fantastic Excellence Awards event and as usual it was extremely well attended by Rapport Ambassadors and clients alike, in a larger theatre-style venue in the City of London.
What always strikes me about this annual event is the tangible excitement it generates in all the nominees, the winners and all their supporters. This year the teams nominated for an award each made a film explaining why they should win which were shown back-to-back. The creativity and ingenuity in each of the very distinct films was amazing.
To design our Christmas card his year we have taken inspiration from Music in Hospitals & Care, a charity that is close to our hearts. It depicts a tree created from musical instruments and is beautifully printed on deep red card with copper metallic foil, by our friendly printer in Scotland.