20
Apr
2018
Raise a glass of English wine to St George!

Raise a glass of English wine to St George!

But did those feet in ancient time, walk upon England’s mountains green?

England’s patron saint is somewhat of an anomaly as he wasn’t actually English but of Greek origin, born in Cappodocia (now Turkey) and it’s highly unlikely that St George ever set foot on Anglo Saxon soil. Usually depicted on horseback as a knight in shining armour is a misleading image as he was more likely to have been a soldier in the Roman army. It’s believed that St George died for refusing to reject his Christian faith but his martyrdom has been honoured in England on 23 April for hundreds of years.

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18
Apr
2018
GDPR is good for your business!

GDPR is good for your business!

No, really it is. This article briefly explores the possible impact on your marketing and how you might make the most of it.

There is far too much negativity associated with GDPR. It will certainly help protect personal data rights. It will reward legitimate businesses that genuinely add value by providing relevant products, services and content to their contacts who in turn are more likely to want to stay in touch with them. However, it will penalise organisations for non-compliance and who put profit before privacy – with fines of up to 4% of global turnover. It won’t stop scammers who operate above the law and believe their legitimate interest outweighs everyone else’s.

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23
Mar
2018
Your chance to win a Waitrose chocolate avocado egg.

Your chance to win a Waitrose chocolate avocado egg.

We’re delighted to have hunted down 5 chocolate avocado eggs and for a chance to WIN one, please enter our egg-citing competition.

Head over to Facebook, Instagram or Twitter. For terms & conditions, see below.

We couldn’t resist a good old pun and this is an egg-static result for the Waitrose own-brand Easter egg. It may not look like a traditional Easter egg, but the beautifully designed chocolate avocado has proved to be a runaway success for British supermarket chain Waitrose.

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22
Mar
2018
New ideas for people engagement from having listened to interesting speakers at the B2B Marketing Expo, here are our top take-outs.

New ideas for people engagement from having listened to interesting speakers at the B2B Marketing Expo, here are our top take-outs.

This was an entertaining seminar by Dean Reijnders of Instant Magazine on ‘Why You Will Never Again Publish Your Content on a PDF’. His pitch is aimed at companies positioning themselves in a helpful way to their customers. Enabling them to create brochures, magazines, proposals and data sheets as beautiful, responsive, HTML5 documents on-line rather than publishing a PDF. So many people are browsing on smart phones and tablets now, so no more pinching and zooming!

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22
Mar
2018
What’s new in marketing technologies and automation?

What’s new in marketing technologies and automation?

I visited the Marketing Technology Expo (MTEX) at ExCel in London, to be inspired by the latest developments in marketing management, automaton and technology.

First stop was a seminar by Scott Brinker of ChiefMarTech called ‘Mastering Marketing Technology’. He said, it is quite normal to feel over-whelmed by what is available nowadays. The staggering growth in the number of marketing technologies launched in last ten years has been phenomenal, now at over 5,000 providers up from 150 and confounding the experts who keep predicting consolidation in this area.

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17
Mar
2018
Is Ryan Air making a successful brand transformation?

Is Ryan Air making a successful brand transformation?

To celebrate St Patrick’s Day we feature Ryan Air, the well recognised Irish brand from the travel industry, headed by CEO, Michael O’Leary. It is attempting to transform itself from an edgy, low-cost budget airline into one that is more service orientated to meet changing customer expectations in the market. After all, service is a good way to differentiate a brand in a highly competitive travel market.

Gone is the cheap, garish yellow of the previous logo replaced with a more professional blue and the introduction of the celtic harp or cláirseach as it is called in Irish.

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28
Feb
2018
St David’s Day and Wales Millennium Centre / Canolfan Mileniwm Cymru

St David’s Day and Wales Millennium Centre / Canolfan Mileniwm Cymru

To celebrate St David’s Day we are showcasing a building that is Unmistakably Welsh and Internationally Outstanding. Wales’ identity is conveyed through the materials used to build the centre, connecting it to the country’s culture, landscape, and history. Included internally are seven different types of wood with slate, steel and glass used externally.

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23
Feb
2018
On a marathon running mission

On a marathon running mission

Greenfisher Director, Alison Green is on a mission to cross the finish line of the Virgin Money London Marathon Sunday 22 April to prove to herself and her children that competing in a charity race can have a happy ending.

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15
Feb
2018
Rapport Excellence Awards 2018

Rapport Excellence Awards 2018

I attended another fantastic Excellence Awards event and as usual it was extremely well attended by Rapport Ambassadors and clients alike, in a larger theatre-style venue in the City of London.

What always strikes me about this annual event is the tangible excitement it generates in all the nominees, the winners and all their supporters. This year the teams nominated for an award each made a film explaining why they should win which were shown back-to-back. The creativity and ingenuity in each of the very distinct films was amazing.

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14
Dec
2017
’tis the season to be jolly…

’tis the season to be jolly…

To design our Christmas card his year we have taken inspiration from Music in Hospitals & Care, a charity that is close to our hearts. It depicts a tree created from musical instruments and is beautifully printed on deep red card with copper metallic foil, by our friendly printer in Scotland.

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19
Aug
2017
Student work experience at Greenfisher

Student work experience at Greenfisher

I am a student, having just finished my GCSEs and Greenfisher kindly gave me two days work experience in their graphic design studio. I want to go along the art, design, photography route when I leave school however, I am not aware what sector I want to go into. I spent two days at Greenfisher to experience what it is really like. Before I arrived I thought graphic design was just animation type work in photoshop. I was completely and utterly wrong!

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20
Jul
2017
Award for Excellence received!

Award for Excellence received!

At the Intercontinental Hotel, Park Lane, London, we received an Award of Excellence for the design of the best one-off publication for Informa plc, our global FTSE 100 client. We designed a brochure for every employee of Penton, a newly acquired company by Informa, and these were delivered to their desks on the very day of the takeover announcement.

Read more about this and other internal communications projects with Informa.

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19
Jun
2017
Why an SSL certificate is important for your website

Why an SSL certificate is important for your website

It is now more and more important for your website to own an SSL certificate. Google has recently started to prioritise secure websites (https) over non-secure websites (http) in their search algorithms. This is part of Google’s wider campaign to encourage safe transmission of all information across the internet.

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05
Jun
2017
New website for Stott Carpentry

New website for Stott Carpentry

We have just re-designed, built and launched a new wordpress website for building firm Stott Carpentry. Having designed their last website over seven years ago it had served them very well. However, it was time for an update and to move to WordPress so that they can update the new one with content themselves as and when necessary.

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08
Mar
2017
New website for GEF Consult

New website for GEF Consult

After designing Gary Fisher’s original website and identity several years ago, we recently re-designed and built his website in WordPress to make editing it quick and easy. He was very pleased with our work and site launched this week.

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