Continuous branding

Transforming your company

Motivating people to build your brand and your business

Ambitious companies want to grow or get better and we help them by using design to influence the minds of people important to them and changing the way they behave. 

This is a subject close to our hearts and Craig Thatcher has written a book to share his knowledge with you. An easy to read, it will help you overcome the three biggest challenges all service-based organisations face to growth, regardless of size. Although the principles can be applied to any company. You'll learn:

  • A new way of thinking as old ways no longer work
  • Understanding what makes your organisation great
  • How to grow by motivating your people to build your brand
  • Improve the brand experience for your customers and clients
  • Embark confidently on your own journey to greater success 

We’ve also developed a simple tool, to help you harness and apply the power of great branding. By clearly linking your business strategy to your people with practical and effective ways to build your brand. Here are the five simple principles, for you to adopt and adapt.

  1. Think like a brand owner
  2. Lead from a powerful market position
  3. Have a point of view
  4. Personalise your brand experience
  5. Invest continuously to grow consistently

See the results you can achieve

Greg Mace, Founder and Managing Director of Rapport Guest Services has grown his business by more than 20% per annum into a market leading and multi-award winning company by using this tool. If you fancy a taster, give Craig a call or send him an email.

“Craig Thatcher’s workshop makes the sometimes seemingly intangible branding process tangible, practical and applicable to your business. All business owners are brand owners and need to take good care of their brands to grow their companies effectively. Craig will show you how.”

Jackie Campbell, Business Enterprise Manager, Peter Jones Enterprise Academy

Tailored workshops

These practical sessions are the perfect ways to engage your colleagues by explaining the five principles and benefits of the 'Continuous Branding' tool. Ending with a fantastic success story that has delivered outstanding results. They're tailored specifically to your company and ideal for five to eight people, although sessions will work for larger groups and can include a fifteen minute quiz to reinforce the key points covered.

One thing inspires them

The new Rapport Guest Services website demonstrates how motivated people, united by one big idea, drives their market leadership.

What do you want to achieve?

  Get in touch, share your goal and we’ll help make it happen.

Chat online or call +44 (0)118 933 8558