Brand and marketing strategy

Lay the foundations with a solid brand and marketing strategy

With feet firmly on the ground our approach is pragmatic, action orientated and anchored in common sense and best practice.

We identify strategic insights and recommendations that will genuinely be useful and effective for your business and will strengthen your brand. Whether exploiting a stronger market position for your company, creating a new name or architecture for your portfolio of brands, or developing the right user experience for your website or inbound marketing strategy, you'll always receive clear, unbiased advice from us.

We'll establish what you do better or differently. At the same time, we’ll learn all about the leaders in your markets and any 'new kids on the block' by evaluating what they're saying and how they’re saying it. 

Digital brand strategy is about three things

Firstly, your customers, secondly your sales and marketing team and thirdly your overall business objectives. By learning about your customers, prospects and channel partners, we’ll establish what the best digital experience is for them. Uncovering how your can help them achieve what they need to and presenting this in a straightforward way. Motivating them to start conversations with you so you can build relationships with them.

 

Our strategic expertise includes:

  • Research & insights
  • Market positioning
  • Value proposition development
  • Brand & digital strategy

Case study

Proposing the name for 'My Inherited Kitchen' to Malcolm Wicks, we created a new brand identity system and website for everyone who has to cook for themselves for the first time because of a change in their circumstances.

Case study

As specialist brand builders, we're working closely with Neil Timmins, David Clough and Mark Evans at Caice to help them expand their digital marketing activity, turn their website into a lead generation machine and build their business.

What do you want to achieve?

 Get in touch, share your goal and we’ll help make it happen.

Chat online or call +44 (0)118 933 8558