Transformation

Is Ryan Air making a successful brand transformation?

Is Ryan Air making a successful brand transformation?

To celebrate St Patrick’s Day we feature Ryan Air, the well recognised Irish brand from the travel industry, headed by CEO, Michael O’Leary. It is attempting to transform itself from an edgy, low-cost budget airline into one that is more service orientated to meet changing customer expectations in the market. After all, service is a good way to differentiate a brand in a highly competitive travel market.

Gone is the cheap, garish yellow of the previous logo replaced with a more professional blue and the introduction of the celtic harp or cláirseach as it is called in Irish.

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