News

Edge Hotel School Conference 2020

Edge Hotel School Conference 2020

This event was held at the Landmark Hotel in London and kicked off with three very different speakers. Two talking about technology and how it will continue to shape the hospitality industry, especially around customer personalisation, which is a trend that is set to continue to grow. 

Continue reading →

We’re hiring a Digital Designer

We’re hiring a Digital Designer

An exciting and permanent role in our studio in Reading, Berkshire. £35,000 – £40,000 dependent on experience

We’re looking for an experienced Digital Designer for this varied and challenging role. Its perfect if you want to be part of a small, ambitious and tight-knit team as you’ll play a key part in improving the quality of our design and creativity. You’re design, not code-led as all projects must work for users as well as be on-brand for our clients.

Continue reading →

Launching the Corporate Receptionist of the Year Award

As we’ve been closely involved with this new award ever since it was conceived, we were invited to the inaugural launch on 8 May 2019.

This is because Greenfisher is the creative partner for the award and designed the new, distinctive brand identity, the website and the impressive award, itself. Find out how we did it. In the months leading up to the highly successful launch event, we’ve provided behind-the-scenes support for the social media and PR campaign and Craig Thatcher was one the judges on the panel to shortlist the ten finalist and select the overall winner.

Read More

Key takeaways from the B2B Marketing Expo 2019

Key takeaways from the B2B Marketing Expo 2019

This is a big and noisy event at Excel in London, with 1,000 exhibitors, 500 speakers and 20,000 visitors over two days. I like the masterclasses, although the quality of the speakers varies considerably and you can’t trust the accuracy of the pre-show timetable.

Continue reading →

Creating a new award

Launching the Corporate Receptionist of the Year Award

 

 

The first of its kind for this developing market

We're excited to be involved as creative partner and Managing Director of Greenfisher, Craig Thatcher is on the judging panel with others, all of who have significant experience in the corporate sector.

Read More

My experience at Greenfisher

My experience at Greenfisher

My name is Millie and completely stepping outside of my comfort zone, I went to Greenfisher with no prior experience or in depth-knowledge of branding and design, with the hope that they could help me to decide whether a career in marketing was the right pathway for me.

Continue reading →

Craig Thatcher IOD London & South Director of the Year 2018 Finalist

Craig Thatcher IOD London & South Director of the Year 2018 Finalist

In making the nomination, Alison Green says “Craig has overcome the biggest challenge faced by a director of any company. Taking over and then leading a business when the founder unexpectedly dies without a suitable internal successor.”

Which is precisely what happened in August 2015 when Alison’s husband, Stephen Green, died on the Prudential Ride 100 mile cycle ride. She goes on to add, “Craig, stepped in to carry out the plan that Stephen had started, but never completed. To grow the agency.

Continue reading →

Raise a glass of English wine to St George

Raise a glass of English wine to St George

But did those feet in ancient time, walk upon England’s mountains green?

England’s patron saint is somewhat of an anomaly as he wasn’t actually English but of Greek origin, born in Cappodocia (now Turkey) and it’s highly unlikely that St George ever set foot on Anglo Saxon soil. Usually depicted on horseback as a knight in shining armour is a misleading image as he was more likely to have been a soldier in the Roman army. It’s believed that St George died for refusing to reject his Christian faith but his martyrdom has been honoured in England on 23 April for hundreds of years.

Continue reading →

GDPR is good for your business

GDPR is good for your business

No, really it is. This article briefly explores the possible impact on your marketing and how you might make the most of it.

There is far too much negativity associated with GDPR. It will certainly help protect personal data rights. It will reward legitimate businesses that genuinely add value by providing relevant products, services and content to their contacts who in turn are more likely to want to stay in touch with them. However, it will penalise organisations for non-compliance and who put profit before privacy – with fines of up to 4% of global turnover. It won’t stop scammers who operate above the law and believe their legitimate interest outweighs everyone else’s.

Continue reading →

Your chance to win a Waitrose chocolate avocado egg.

Your chance to win a Waitrose chocolate avocado egg.

We’re delighted to have hunted down 5 chocolate avocado eggs and for a chance to WIN one, please enter our egg-citing competition.

Head over to Facebook, Instagram or Twitter. For terms & conditions, see below.

We couldn’t resist a good old pun and this is an egg-static result for the Waitrose own-brand Easter egg. It may not look like a traditional Easter egg, but the beautifully designed chocolate avocado has proved to be a runaway success for British supermarket chain Waitrose.

Continue reading →

New ideas for people engagement from having listened to interesting speakers at the B2B Marketing Expo, here are our top take-outs.

New ideas for people engagement from having listened to interesting speakers at the B2B Marketing Expo, here are our top take-outs.

This was an entertaining seminar by Dean Reijnders of Instant Magazine on ‘Why You Will Never Again Publish Your Content on a PDF’. His pitch is aimed at companies positioning themselves in a helpful way to their customers. Enabling them to create brochures, magazines, proposals and data sheets as beautiful, responsive, HTML5 documents on-line rather than publishing a PDF. So many people are browsing on smart phones and tablets now, so no more pinching and zooming!

Continue reading →

What’s new in marketing technologies and automation?

What’s new in marketing technologies and automation?

I visited the Marketing Technology Expo (MTEX) at ExCel in London, to be inspired by the latest developments in marketing management, automaton and technology.

First stop was a seminar by Scott Brinker of ChiefMarTech called ‘Mastering Marketing Technology’. He said, it is quite normal to feel over-whelmed by what is available nowadays. The staggering growth in the number of marketing technologies launched in last ten years has been phenomenal, now at over 5,000 providers up from 150 and confounding the experts who keep predicting consolidation in this area.

Continue reading →