Insightful interviews
with business leaders

Graham Jerome-Ball, Director of Global Branding at Informa tells us what it is like to re-brand an international company three times in under thirteen years.

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Greg Mace, Rapport Guest Services interview

Greg Mace, Managing Director of Rapport Guest Services reveals how he has created a company that clients loves to work with and that his people love to work for. Plus, how he attracts and retains the best talent. 

Read article, download it or see short film clips of conversation.


William O'Brien Sven Christiansen interview

William O'Brien, Managing Director of office furniture designer and manufacturer, Sven Christiansen plc, explains why it is important to understand how a B2B brand can make people feel differently about themselves.

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Bambos Neophytou, Brand Director Simplyhealth

Bambos Neophytou, Brand Director of Simplyhealth explains why having a clear sense of purpose, distinctive values and no shareholders means this 146 year old company continues to improve access to healthcare for everyone.

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Professor John Board, Dean, Henley Business School

Professor John Board, Dean of Henley Business School, explains why distinctive brand values are crucial because customers use them to decide whether or not to engage with your organisation.

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Article about Kenneth Green Associates (KGA)

Kenneth Green of Kenneth Green Associates tells us how his company has carved out an 8% share of the hugely competitive perfume market in the UK and Ireland. 

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Interview Hayley Miller, CH&Co

Hayley Miller, Head of Marketing at CH&Co tells us why combining twenty entrepreneurial disrupter brands into one 'group brand' was challenging but worthwhile.

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Kew Green Hotels big driver of success is living change

Joanna Fisher, Group Sales and Marketing Director of Kew Green Hotels tells us why 'loving change' as well as achieving metrics, marginal gains and clear communication are big drivers.

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Article about Hand Picked Hotels

Matthias Mahr, Revenue and Marketing Director of Hand Picked Hotels tells us why individuality, a family-feel and clear brand values makes this collection of hotels so distinct.

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Article about The Office Group - TOG

Richard Taylor, Marketing & Communications Director of The Office Group explains why 'bespoke not boilerplate' is the best approach to achieve success for this founder-led company.

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