Branding help
at the Learning Hub

Build a strong brand and you won’t have to sell so hard

With our branding help you can lead your market not follow it. Grow faster, overcome your challenges and achieve outstanding results.

Secure your brand's future
Outrun the seismic shifts in your markets and stay relevant

–  Download short PDF SlideDeck of the key behaviours that successful business leaders have to survive and thrive or watch 90 sec self running SlideDeck.

 Case study: Learn how Rapport Guest Services grows 20%+ per annum (ch 8)

Continuous Branding book by Craig Thatcher

The power to transform
This short e-book reveals the importance of branding and sets out to help you get a lot better at using it.

Our proven brand management tool is hard working. Greg Mace of Rapport Guest Services has grown his business by 20%+ per annum for the last seven years using it alongside our branding help.

Download e-book by Craig Thatcher
Or read in short bursts - a chapter at a time.

–  Why branding is vital (ch 1)

–  Find your tail wind (ch 2)

–  Preparing for the future (ch 3)

–  Think of a brand as a person (ch 4)

–  Understand why your service brand is great (ch 5)

–  Case study: Learn how Rapport Guest Services grows 20%+ per annum (ch 8)

"Having read the book and found it engaging, we bought into the idea and it has changed our mindset. Our people are realising the potential of projecting our brand – fantastic to see!"

Neil Timmins, Director, Caice Acoustic Air Movement

The brand management tool at the heart of everything you do

–  Introducing a strategic tool for growth (ch 6)

–  The five principles of Continuous Branding (ch 7)

The most successful companies use all five principles all of the time - not some of them some of the time.

  1. Think like a brand owner
  2. Lead from a powerful market position
  3. Have a point of view
  4. Personalise brand experience
  5. Invest continually to grow consistently

"Craig has managed to distill a compelling blend of experience and insight into a short and manageable read. As a fellow writer I enjoyed the personal, lively and challenging style. No marketing gobbledegook."

Roger Tidball, Ginger Communications

A special report. Available soon!
'Business As Unusual’ – Securing your Brand’s Future

We've commissioned this special report to find out how successful business leaders and their companies survive and thrive in markets which are becoming increasingly commodified and price driven.

In conjunction with journalists from business publication, Decision Magazine, we've interviewed a number of them and you can read each individual, insightful article.

Download and read articles.

Want to be one of the first to receive a copy of our special report?  Submit your email at end of this page.

 

 

 

 

Make your project a success with our branding help
With these tips it'll be far easier.

Top ten tips for you (ch 9)

Follow these key stages (also ch 9)

Have specific questions? Get in touch.

 

Skills transfer and tailored workshops
by Craig Thatcher

The best way to inform and engage your colleagues is with our tailored talks, workshops and open events.

An introduction to Continuous Branding

An introduction to Continuous Branding

Learn how to get the best results from this effective brand management tool by understanding and then applying the five principles. Brought to life with real examples.

How Rapport Guest Services has grown by 20%+ per annum

How Rapport Guest Services has grown by 20%+ per annum

Learn how Managing Director, Greg Mace has grown his award-winning, market-leading business consistently over the last seven years by consistently applying the five principles of Continuous Branding.

Designing a value proposition

Creating a distinct value proposition

Make your 'promise of value to be experienced' by customers more compelling by uncovering the intangible benefits that resonate most and makes you distinct from competitors.

Designing a new experience for customers

Designing a better customer experience

Decide how you want your customers to feel about your company. By thinking like a 'customer experience manager' you will learn how to re-design the service, reverse engineer your offering and touch points to reliably produce the desired experience.

Business As Unusual - Securing your Brand’s Future with key findings from our special report

"Securing your Brand's Future”

Learn more about the key findings and extra insights from our special report. Includes how successful business leaders survive and thrive in markets that are increasingly competitive and price driven. Brought to life with real examples.

“Craig’s Continuous Branding workshop makes the sometimes seemingly intangible branding process tangible, practical and applicable to your business. He will show you how. ”

Jackie Campbell Business Enterprise Manager, Peter Jones Enterprise Academy

What do you want to achieve?

  Get in touch, share your goal and we’ll help make it happen.

Chat online or call +44 (0)118 933 8558