Your brand is your most valuable intangible asset – so think like a brand owner

Reading time 3 minutes

If you’re an owner or director of a company that sells services, rather than makes or sells products you’ll need to know how to harness the power of branding at every stage of your company’s development.

Discover how to manage the development of your brand and business better.  Read more

It can be difficult to know where to start, so we’ve created a series of short articles and developed a brand management tool to help you, whatever point you’re at. The tool is available as an ebook, audiobook and in paperback. Read more

Ambitious for market leadership

If you’re ambitious for your company or aspire to be a market leader or to regain lost leadership. Read more

A change in business strategy through merger, acquisition or diversification

If you’re about to undergo a merger, acquisition or diversification or perhaps are under new management or ownership and want to learn how to communicate a significant change in business strategy to your colleagues and customers. Read more

Growing to sell?

Perhaps you want to grow over the next three to five years and then sell, then you may need to change your relationship with customers from a simple, transactional one to a more strategic one that delivers greater rewards. Read more

Communicating a new value proposition

You may be about to design a new value proposition and want to be able to communicate it clearly by using branding. Then this article explains the link between the two and’ll help you to maximise your return on investment. Read more

Developing a new market position

This is probably the one thing you should spend most time on as it will have the greatest impact over anything else that you do. But how can branding help you to create a crystal clear position. Read more

Once you have developed a new market position you’ll need to rebrand your company. Discover all the stages. Read more 

Using service branding as a differentiator

If you’re struggling to differentiate your company in your markets then branding an existing service or new services is a way of achieving it. Making it easier for your customers to chose you over a competitor. Read more

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