What is the right rebranding strategy for our company?

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We’re asked this question a lot. If you’re an owner or director of a company that sells services, rather than makes or sells products, and are ambitious to grow over the next five years, then you’ll need a rebranding strategy to achieve it.

You’re probably at an important cross road right now because you’re making some significant strategic decisions about the future of your company. You may have decided to grow to sell it in the next three to five years, in which case you need to build the value to realise the best possible price. 

Alternatively, you may just have acquired the business or taken over the management as a result of a merger, acquisition or diversification from a parent company and now need to grow in a sustainable and consistent way. Whatever the reasons you need to embark on the right rebranding strategy to help you achieve your objectives.

Select the rebranding strategy that adds most value

Branding is a strategic activity that will add enormous value to your company if your put it at the heart of absolutely everything you do. It is not a tactical one to employ every few years when growth slows down. To learn how to harness the power of it you first need to understand the process of branding and then how to manage it on an on-going basis.

Achieve greater success from continuous growth

It is also a journey, one that is totally unique to your company. With no straight lines to the end. Because there is no end. Only twists and turns along the way to greater success and continued growth. Branding is a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because I have developed a tool called Continuous Branding to help you.

Your brand is your most valuable intangible asset

Read a series of short articles to help you harness the power of branding to add real tangible value. Read more

Continuous Branding will support your rebranding strategy

To help you to develop and then to implement your rebranding strategy, visit our Learning Hub and discover tips and tools as well as skills transfer workshops, tailored talks and open events. Alternatively contact us and we’ll talk you through the principles and explain the benefits.

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