Service branding is a powerful differentiator

Reading time 90 seconds

If you’re an owner or director of a company that sells services, rather than makes or sells products and are finding it difficult to use service branding to differentiate your organisation from your competitors then you’ll love the Continuous Branding tool.

Having made some significant strategic decisions about the future of your company, you’re probably developing new and innovative services to exploit new revenue opportunities out there. Or perhaps you’re creating new customer service experiences and plan to use them as a great way of differentiating your company in your market. 

Service branding makes intangible services tangible

However, you’ll be facing the same three issues that all companies that sell services have to overcome. The first is using service branding to make your intangible services tangible for your customers and the second is motivating your employees to deliver them in precisely the way promised by your marketing communications. The third is the lack of differentiation that comes from the first two. Making it difficult for your customers to chose to work with you rather than one of your competitors.

Service branding a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because Craig Thatcher has developed a tool called Continuous Branding to help you.

Proven with consistent results

Greg Mace, Managing Director of Rapport Guest Services has grown his company by 20% per annum every year since 2011, into a market leading and award winning company, using Continuous Branding. Read his story in chapter eight of the book, available as an ebook, audiobook and paperback on Amazon and other e-retailers.

Your brand is your most valuable intangible asset

Read a series of short articles to help you harness the power of branding to add real tangible value. Read more

Continuous Branding will support your objectives

To help you with the branding of your service(s), visit our Learning Hub and discover tips and tools as well as skills transfer workshops, tailored talks and open events. Alternatively contact us and we’ll talk you through the principles and explain the benefits.

Leave a Reply