The stages of rebranding your company

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If you’re an owner or director of a company that sells services, rather than makes or sells products and need help rebranding a company, then you’ll find the Continuous Branding tool very helpful.

You’re probably making some significant strategic decisions about the future of your company. As a result you need to communicate these changes to your customers and colleagues. This can be exciting and daunting when so much is happening all at the same time.

The problem is that rebranding a company that sells services rather than makes or sells products is difficult because the key to success is about making your intangible services tangible and persuading your colleagues to think and behave in new and different ways. 

Rebranding a company is just the first step, because the process of branding is a strategic activity that’ll add enormous value to your organisations if you put it at the heart of absolutely everything you do from now on. It’ll help you to clearly communicate your strategy to your colleagues and customers on a continuous basis. It is not a tactical activity, employed every few years when growth slows down. 

Learn how to harness the power of Continuous Branding

Branding a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because Craig Thatcher has developed a tool called Continuous Branding to help you.

Proven with consistent results

Greg Mace, Managing Director of Rapport Guest Services has grown his company by 20% per annum every year since 2011, into a market leading and award winning company, using Continuous Branding. Read his story in chapter eight of the book, available as an ebook, audiobook and paperback on Amazon and other e-retailers.

Rebranding a company that provides intangible services like Rapport is covered in chapter eight and the stages for your own branding journey are outlined in chapter nine.

Your brand is your most valuable intangible asset

Read a series of short articles to help you harness the power of branding to add real tangible value. Read more

All the stages in rebranding your company

To learn about all of the stages involved in a rebranding a company, you should visit our Learning Hub and discover tips and tools as well as skills transfer workshops, tailored talks and open events. Alternatively contact us and we’ll talk you through the principles and explain the benefits.

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