Ambitious for market or brand leadership?

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If you’re an owner or director of a company that sells services, rather than makes or sells products and plan to achieve market leadership or brand leadership in the next three to five years then the Continuous Branding tool can help.

Going for brand leadership

You may have taken a significant strategic decision on achieving market leadership for your company or brand leadership in a specific segment. Because you know that being a market follower limits the size and quality of customers you appeal to. 

Or perhaps you plan to regain your lost leadership because your markets are evolving fast and so are your competitors. They’re multiplying quickly, and getting stronger and more aggressive. You also need to adapt by achieving far more with fewer employees. Colleagues in turn, must all work smarter because your customers are more demanding and discerning than ever before. 

Continuous Branding is a tool for growth

Branding a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because Craig Thatcher has developed a tool called Continuous Branding to help you.

Proven with consistent results

Greg Mace, Managing Director of Rapport Guest Services has grown his company by 20% per annum every year since 2011, into a market leading and award winning company, using Continuous Branding. Read his story in chapter eight of the book, available as an ebook, audiobook and paperback on Amazon and other e-retailers.

Your brand is your most valuable intangible asset

Read a series of short articles to help you harness the power of branding to add real tangible value. Read more

To help you to develop brand leadership, visit our Learning Hub and discover tips and tools as well as skills transfer workshops, tailored talks and open events. Alternatively contact us and we’ll talk you through the principles and explain the benefits.