Is company repositioning our best option?

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If you’re an owner or director of a company that sells services, rather than makes or sells products, and need your company repositioning then the Continuous Branding tool can help.

You’re probably making some significant strategic decisions about your future as your markets are changing. Also your competitors are multiplying fast, getting stronger and more aggressive. 

With margins under pressure, you need to appeal to customers that are an ideal fit for your business model, rather than waste valuable time and resources on those that are not. You’re also driving culture change by transforming the way your employees think and behave, so your company can move faster and be more agile, in the future.

A complete company repositioning will help you achieve what you want

Yet this is notoriously difficult to get right when you’re running a service-based organisation. Because you have to make intangible services tangible and communicate with customers and your colleagues on a continuous basis.

Branding is a strategic activity that’ll add enormous value to your organisations if you put it at the heart of absolutely everything you do. It is not a tactical one to be employed every few years when growth slows down. You need to learn how to harness the power of it and how to manage it. 

However, branding a bit of a mystery to most people. Yet it is simple and you can benefit from it’s performance-boosting capability because Craig Thatcher has developed a tool called Continuous Branding to help you.

Proven with consistent results

Greg Mace, Managing Director of Rapport Guest Services has grown his company by 20% per annum every year since 2011, into a market leading and award winning company, using Continuous Branding. Read his story in chapter eight of the book, available as an ebook, audiobook and paperback on Amazon and other e-retailers.

Your brand is your most valuable intangible asset

Read a series of short articles to help you harness the power of branding to add real tangible value. Read more

Continuous Branding will support your objectives

To learn about all of the stages involved in a company repositioning, you should visit our Learning Hub and discover tips and tools as well as skills transfer workshops, tailored talks and open events. Alternatively contact us and we’ll talk you through the principles and explain the benefits.

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