Month: April 2018

Raise a glass of English wine to St George

Raise a glass of English wine to St George

But did those feet in ancient time, walk upon England’s mountains green?

England’s patron saint is somewhat of an anomaly as he wasn’t actually English but of Greek origin, born in Cappodocia (now Turkey) and it’s highly unlikely that St George ever set foot on Anglo Saxon soil. Usually depicted on horseback as a knight in shining armour is a misleading image as he was more likely to have been a soldier in the Roman army. It’s believed that St George died for refusing to reject his Christian faith but his martyrdom has been honoured in England on 23 April for hundreds of years.

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GDPR is good for your business

GDPR is good for your business

No, really it is. This article briefly explores the possible impact on your marketing and how you might make the most of it.

There is far too much negativity associated with GDPR. It will certainly help protect personal data rights. It will reward legitimate businesses that genuinely add value by providing relevant products, services and content to their contacts who in turn are more likely to want to stay in touch with them. However, it will penalise organisations for non-compliance and who put profit before privacy – with fines of up to 4% of global turnover. It won’t stop scammers who operate above the law and believe their legitimate interest outweighs everyone else’s.

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