Your chance to win a Waitrose chocolate avocado egg.

We’re delighted to have hunted down 5 chocolate avocado eggs and for a chance to WIN one, please enter our egg-citing competition.

Head over to Facebook, Instagram or Twitter. For terms & conditions, see below.

We couldn’t resist a good old pun and this is an egg-static result for the Waitrose own-brand Easter egg. It may not look like a traditional Easter egg, but the beautifully designed chocolate avocado has proved to be a runaway success for British supermarket chain Waitrose.

Launched last month, demand for the unique avocado egg has been huge and in the final run-up to the Easter weekend, Waitrose has sold out in stores and online. Waitrose is now frantically attempting to restock the novelty egg in stores as avocado aficionados join the crazed Easter hunt to grab one of the coveted eggs off the shelves.

At Greenfisher, creative thinking and design are at the heart of what we do. We understand the importance of engaging your customers with new and exciting products and services that are relevant to them.

Customers are worth more to you when fully engaged as they will spend more. It’s all very well to have a wonderful vision, a fantastic strategy or a great story but it is a waste of time if the customer experience doesn’t match up to your brand’s promise.

That’s why we have an enormous respect for the Waitrose brand as, like its parent company John Lewis, they deliver a high level of customer engagement through carefully targeted messaging, exceptional design, quality products and outstanding service, all consistent with their brand promise.

Their avocado-shaped Easter egg is a perfect example of how Waitrose continues to raise the bar when launching new products to their customers. Avocados have become a staple food for the health-conscious millennial generation, who with young families to feed represent core shoppers for Waitrose. With a large range of own-brand Easter eggs designed to capture children’s imaginations, the astute supermarket chain produced an equally enticing novelty egg for the millennial mummies. The £8 egg is designed to look like half a giant avocado, but the taste is pure Belgian dark chocolate on the outside, white chocolate with natural green colouring in the middle and a stone dusted with cocoa powder.

In summary, Waitrose has ticked all the boxes in successfully launching a novelty confectionery product that has become their fastest selling own-brand Easter egg in the supermarket’s history of 114 years.

Innovative product design – tick

Relevant, seasonal linked products – tick

Targeted customer group – tick

Enticing own-brand packaging design – tick

Social media engagement – tick

National and trade press coverage – tick

Increased stock to meet demand – tick

Competition terms & conditions

The Promoter: Greenfisher, Building L044, University of Reading Campus, London Road, Reading RG1 5AQ. The competition is open to all UK residents over the age of 18, except for employees of Greenfisher, their families, or anyone else who is professionally associated with the promotion. There is no entry fee and no purchase necessary to enter this competition. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions. Internet access is required. Only one entry to the competition is permitted per person and can be placed on one of the social platforms used to promote the competition on (Instagram, Twitter and Facebook). Multiple entries from the same person will be disqualified. To enter, entrants must comply with the instructions of the social media post. The competition is open from 12 Noon on Saturday 24 March 2018 and the closing date is Thursday 29 March 2018, all entries to be received by 11.59pm unless otherwise stated. No responsibility can be accepted for entries not received by the closing date and time for whatever reason. The Promoter reserves the right to amend or withdraw the promotion if deemed necessary due to circumstances outside of its reasonable control. There will be five (5) Winners. The prize consists of 1x Waitrose chocolate avocado Easter egg. The prizes are not transferable and no cash or other alternatives will be offered. Prizes are subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice. Winners will be chosen at random (from entries across Instagram, Twitter and Facebook) and notified within 24 hours of the closing date. The Winner will be announced on the post on Twitter, Facebook and Instagram. If the winner cannot be contacted or does not claim the prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner. The Winner agrees to provide a UK postal address (which will only be used to send out the prize). The Promoter’s decision is final and no correspondence will be entered into. It is a condition of entry that any winner consents to their name and social handles to be published on Social Media / the Promoter’s website. Any personal data relating to the winner or any other entrants will be used solely in accordance with current [UK] data protection legislation and will not be disclosed to a third party without the entrant’s prior consent. The Winner’s name will be available 28 days after closing date by emailing the following address: The promotion is in no way sponsored, endorsed or administered by, or associated with Twitter, Facebook or Instagram. By entering this promotion, you are providing your information to the Promoter. A condition of entry to this promotion is that each entrant grants a complete release to Twitter, Facebook and Instagram from, any and all, legal liability in connection with the promotion. The Promoter accepts no responsibility for any damage, loss, liabilities, injury or disappointment incurred or suffered to you or any other person(s) as a result of entering the prize draw or accepting the prize. Any dietary issues / allergies are the responsibility of the Winner  so it is the responsibility of the entrant to check prior to entering – see ingredients below. The competition and these terms and conditions will be governed by [English] law and any disputes will be subject to the exclusive jurisdiction of the courts of [England].

Waitrose chocolate avocado egg

INGREDIENTS: Dark chocolate (87%) (cocoa mass, sugar, cocoa powder, emulsifier (soya lecithin), vanilla), white chocolate (12%) (sugar, cocoa butter, milk powder, emulsifier (soya lecithin), flavouring), cocoa mass, skimmed milk powder, sugar, cocoa powder, cocoa butter, colours (spirulina, carotenes, curcumin), flavouring. Dark chocolate contains cocoa solids 70% minimum. White chocolate contains cocoa solids 28% minimum, milk solids 21% minimum.

ALLERGY ADVICE: For allergens, see ingredients in bold. May contain nuts and peanuts


Leave a Reply