Month: March 2018

Your chance to win a Waitrose chocolate avocado egg.

Your chance to win a Waitrose chocolate avocado egg.

We’re delighted to have hunted down 5 chocolate avocado eggs and for a chance to WIN one, please enter our egg-citing competition.

Head over to Facebook, Instagram or Twitter. For terms & conditions, see below.

We couldn’t resist a good old pun and this is an egg-static result for the Waitrose own-brand Easter egg. It may not look like a traditional Easter egg, but the beautifully designed chocolate avocado has proved to be a runaway success for British supermarket chain Waitrose.

Continue reading →

New ideas for people engagement from having listened to interesting speakers at the B2B Marketing Expo, here are our top take-outs.

New ideas for people engagement from having listened to interesting speakers at the B2B Marketing Expo, here are our top take-outs.

This was an entertaining seminar by Dean Reijnders of Instant Magazine on ‘Why You Will Never Again Publish Your Content on a PDF’. His pitch is aimed at companies positioning themselves in a helpful way to their customers. Enabling them to create brochures, magazines, proposals and data sheets as beautiful, responsive, HTML5 documents on-line rather than publishing a PDF. So many people are browsing on smart phones and tablets now, so no more pinching and zooming!

Continue reading →

What’s new in marketing technologies and automation?

What’s new in marketing technologies and automation?

I visited the Marketing Technology Expo (MTEX) at ExCel in London, to be inspired by the latest developments in marketing management, automaton and technology.

First stop was a seminar by Scott Brinker of ChiefMarTech called ‘Mastering Marketing Technology’. He said, it is quite normal to feel over-whelmed by what is available nowadays. The staggering growth in the number of marketing technologies launched in last ten years has been phenomenal, now at over 5,000 providers up from 150 and confounding the experts who keep predicting consolidation in this area.

Continue reading →

Is Ryan Air making a successful brand transformation?

Is Ryan Air making a successful brand transformation?

To celebrate St Patrick’s Day we feature Ryan Air, the well recognised Irish brand from the travel industry, headed by CEO, Michael O’Leary. It is attempting to transform itself from an edgy, low-cost budget airline into one that is more service orientated to meet changing customer expectations in the market. After all, service is a good way to differentiate a brand in a highly competitive travel market.

Gone is the cheap, garish yellow of the previous logo replaced with a more professional blue and the introduction of the celtic harp or cláirseach as it is called in Irish.

Continue reading →