Walk the World brand identity for Informa

Informa is a global FTSE 100 company, and at it’s heart are people who individually and collectively provide content, insight, connections and support to their customers all over the world. The culture is welcoming and stimulating, enjoyable and rewarding, where colleagues use their energy and enthusiasm to make a difference at work and in the community.

Once a year, colleagues come together for a global charity initiative with organised walks taking place all over the world. We were asked to create an identity for the event and proposed a global design that could be used across all sorts of media including the famous T-shirts.

The brand identity forms the centre piece for all the communications and fund raising activities, bringing everyone closer together, despite their geographical location in different time zones.