Do you want to lead your market rather than follow it? Then learn how to harness the power of great branding and grow your company more consistently and sustainably with continuous branding.
Overcome your three biggest challenges to growth
This book helps all service-based organisations regardless of size to overcome the three biggest challenges they all face. The first is the intangibility of their services, the second is difficulty with their differentiation. Making it hard for their customers to chose them over a competitor. And the third is poor engagement of their people. It has an easy reading style and no marketing gobbledegook.
What you’ll learn
Get ahead and stay ahead with practical and effective ways to build your brand.
I’ve developed this simple, strategic tool, called ‘Continuous Branding’ to help you understand how to harness and apply the power of great branding in your own company. By clearly linking your business strategy to your people on a continuous basis. There are five simple principles, for you to adopt and adapt. They are:
See the results that you can achieve
Learn how, one of my clients has grown his brand by more than 20% per annum into a market leading and multi-award winning company, using the continuous branding tool.
Drop me an email or give me a call.
Why did I write this book?
Because it frustrates me when owners and managers of service-based organisations waste their time, money and effort on the disruptive process of re-branding every few years when revenue stalls and margins shrink. Instead they should be linking their branding to their business strategy and to the people they rely on to build their brands on a continuous basis. And as a result, they would find consistent growth and a higher return on their investment.