Do you have big ambitions for your company?

Continuous_branding_book_Craig_Thatcher_authorDo you want to lead your market rather than follow it? Then learn how to harness the power of great branding and grow your company more consistently and sustainably with continuous branding.


Overcome your three biggest challenges to growth

This book helps all service-based organisations regardless of size to overcome the three biggest challenges they all face. The first is the intangibility of their services, the second is difficulty with their differentiation. Making it hard for their customers to chose them over a competitor. And the third is poor engagement of their people. It has an easy reading style and no marketing gobbledegook.


What you’ll learn 

  1. A new way of thinking as old ways no longer work
  2. Understand what makes your organisation great
  3. Grow whilst motivating your people to build your brand
  4. Improve the brand experience for your customers and clients
  5. Embark confidently on your own journey to greater success


Get ahead and stay ahead with practical and effective ways to build your brand.

I’ve developed this simple, strategic tool, called ‘Continuous Branding’ to help you understand how to harness and apply the power of great branding in your own company. By clearly linking your business strategy to your people on a continuous basis. There are five simple principles, for you to adopt and adapt. They are:

  1. Think like a brand owner
  2. Lead from a powerful market position
  3. Have a point of view
  4. Personalise your brand experience
  5. Invest continuously to grow consistently


See the results that you can achieve

Learn how, one of my clients has grown his brand by more than 20% per annum into a market leading and multi-award winning company, using the continuous branding tool.

  • Craig Thatcher’s ‘Continuous Branding’ workshop makes the sometimes seemingly intangible branding process tangible, practical and applicable to your business. All business owners are brand owners and need to take good care of their brands to grow their companies effectively. Craig will show you how.
    Jackie Campbell, business enterprise manager, peter jones enterprise academy

    Any questions?

    Drop me an email or give me a call.


    Why did I write this book?

    Because it frustrates me when owners and managers of service-based organisations waste their time, money and effort on the disruptive process of re-branding every few years when revenue stalls and margins shrink. Instead they should be linking their branding to their business strategy and to the people they rely on to build their brands on a continuous basis. And as a result, they would find consistent growth and a higher return on their investment.